Featured Blog

What Retailers Are Saying About Chukde Spices

Team Chukde

28/12/2025

Retailers see what shoppers choose, return for, and talk about every day. Their view comes from the shop floor, not from ads or claims. Here’s what four long-time retailers share about their experience with Chukde Spices, in their own words and through real store moments.

Roshan Kumar, Owner of Raap Enterprises

Roshan Kumar says his customers come back for one clear reason. They trust the product.

He shared that Chukde has its own loyal buyers. Price does not drive these shoppers. They look for steady taste and clean spices, and that’s what they get each time.

Roshan also uses Chukde saunf at home. He finds the taste stronger and cleaner than many organic options he has tried. For him, three things make Chukde stand out:

• Consistent product quality
• Strong, neat packaging
• Long shelf life without loss in taste

Because of this, his store sees good footfall and repeat visits from Chukde buyers.

Shankar Gupta, Owner of Shankar General Store

Shankar Gupta has worked with Chukde for nine years. His feedback is simple and steady.

He says Chukde spices arrive clean and well packed. The company team is organised, and issues rarely come up.

In nine years, he has not received a single customer complaint about Chukde. For him, that track record speaks louder than any promise.

Shashaank, Owner of Devanshi Super Mart

Shashaank shared a customer story that stayed with him.

A newly shifted customer came to his store looking for spices that add flavour but are not heavy on colour. He had skin allergies and wanted to be careful. He tried a small ₹10 Chukde packet first. After using it, he had no reaction.

That gave the customer confidence, and it gave Shashaank confidence too. He feels safe suggesting Chukde to shoppers because the brand looks professional, customers trust it, and retailer margins are fair.

Sachin, Owner of Hum Sabka Bazaar

Sachin has over 11 years of retail experience and has stocked Chukde for 8 to 9 years.

He says Chukde is already strong in whole spices. Customers like the taste, find the pricing fair, and often ask for Chukde by name. Many shoppers now walk in asking only for Chukde because of the “Saaf Nahi To Paise Nahi” message.

Sachin shared that footfall and repeat visits went up after placing Chukde on his shelves. Complaints are rare, and if one comes up, it gets resolved quickly.

Weekly visits from the sales team and on-time supply.

What Comes Through Clearly

Across stores, a few points keep coming up again and again:

• Shoppers trust the spices
• Taste stays steady batch after batch
• Clean products bring repeat buyers
• Retailers get regular support and timely service

For these shop owners, Chukde works because it reduces effort at the counter and builds trust with shoppers.

FAQs

Do customers really ask for Chukde by name?

Yes. Several retailers shared that shoppers come in asking only for Chukde, often linked to the “Saaf Nahi To Paise Nahi” message.

How is the taste compared to other brands?

Retailers say the taste is strong and natural, without excess colour. Some owners also use it at home.

Are there many complaints from customers?

Very few. In some stores, there have been no complaints for years. When one comes up, it gets resolved quickly.

Does Chukde help with repeat customers?

Yes. Multiple retailers noticed higher repeat visits after stocking Chukde spices.

Is Chukde only strong in powdered spices?

No. Retailers say whole spices are one of Chukde’s strong points as well.